Lace Up Save Lives. Five Cities. 120 hours of racing. 24 hour relays. From June 6th NIKE, (RED)™ and You will race the streets of your city to help eliminate AIDS in Africa. Nike is a proud partner of (Product) Red Buy Laces Find a Store
Last December NIKE partnered with (RED) and made a commitment to fight HIV
and Aids in Africa.
Hundreds of thousands laced up to support the fight, on the pitch. In the run up to the summer of Football, NIKE took the message of Lace Up Save Lives into some of the most inspiring cities in the world.
This is Tied Together. A story about action inspiring reaction. A 120 hours relay race in NYC, London, Milan, Berlin and Paris.
Directed by Kai Regan