A small group of select individuals was invited to Los Angeles to be among the first to try the new Nike+ Training and Nike+ Basketball experiences on 6.22, a full week before the product drops in retail on 6.29.
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Guests were greeted on the rooftop of Hotel London West Hollywood for lunch where they split up into 8 teams for the remainder of the day. Pictured: Tremaine Emory
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Greg Hervieux, Casey Neistat and Fraser Cooke
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The first stop was at The Vault, a premium Nike retail and customization space located at the Staples Center where Ricky Engelberg, Experience Director for Digital Sport at Nike, introduced the new Nike+ gear.
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The guests were then escorted to front row seats in the LA Live square for a performance by Schoolboy Q and the Nike+ Basketball Dunk Contest hosted by Kenny Smith, a retired NBA point guard who is now a basketball analyst for TNT.
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Justin Darlington, aka Jus Fly, won the contest with a cartwheel, between the legs dunk. Jus Fly's vertical leap for the winning dunk was measured at 42.3 inches by the Nike+ Basketball system.
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Hosted by comedian and head writer for Saturday Night Live, Seth Meyers, the experience concluded at the historic Montalban Theatre in Hollywood
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Guests were able to try the product first hand and compete against each other for a chance to win the Nike+ Console Case.
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Aaron Bondaroff, Eddie Cruz and Michael Dupouy
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Lawrence Jackson, Defensive End for Detroit Lions, and Sofia Boutella an Algerian French Dancer surprised guests by joining in on the fun.
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Set against music provided by DJ MOS, guests competed against one another in the Nike+ Trial Zone.
Pictured: Sharmadean Reid
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At the Trial Zone they measured how high they jumped, how fast they moved and how hard they worked through the Vertical Leap, Foot Fires and Jump Rope tests respectively. Pictured: Aaron Bondaroff
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Pia Arrobio
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The finale was set on the rooftop overlooking LA.
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Guests tackled the Nike+ Playground.
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On the spectacular rooftop overlooking LA, representatives from each team were invited to compete in a Showcase Dunk Contest set against an interactive LED wall. Pictured: Tremaine Emory
