Team Gira at Honolulu
- Date:
- January 12 2012
Our friend Jun Takahashi (Undercover / Gyakusou) along with the members of Team GIRA have been arduously training over the past few months to participate at the 2011 Honolulu Marathon. We have asked Frank Liew, one of the Team GIRA members to provide us a glimpse into the team’s experience of preparing for the big day. Read More…
NIKE (RED) X World AIDS Day
- Date:
- November 19 2011
NIKE continues its partnership with (RED) by releasing three pinnacle items refurbished in red to raise awareness and inspire action to fight HIV/AIDS in Africa on December 1st – World Aids Day. [...]
Gyakusou Fall/Holiday 2011 Collection
- Date:
- October 5 2011
On October 15th, Nike and Undercover founder and designer, Jun Takahashi, will come together once again to release its newest collection of high-performance running gear for FA/Holiday 2011. [...]
IT’S ABOUT TIME.
- Date:
- September 9 2011
Introducing the 2011 Nike MAG. A more refined, more wearable version of the original shoe from Back To The Future 2. Rechargeable lights with a toggle switch provide hours of illumination. Reinforced areas on the ankle and outsole. Improved comfort and durability. Read More…
London: IT’S ABOUT TIME.
- City:
- London
- Date:
- September 9 2011
This is your chance to witness a piece of history.
A pair of the 2011 Nike MAG will be on display at Nike Town London from September 14th for a limited time only.
An auction to buy the one and only pair in UK will take place at an undisclosed venue when lightning strikes. All net proceeds from the auction will go directly to The Michael J. Fox Foundation for Parkinson’s Research. [...]
FREE YOURSELF
- Date:
- April 22 2011
On April 18th and 19th, Nike opened up its campus to friends from New York, London, and Tokyo to experience NIKE FREE. Such creatives as Ben Rayner, photographer, Dylan Hughes of Vice, Rintaro Ishige, photographer, Kunichi Nomura of Tripster, Adrienne So, Coolhunting.com contributor and artist Curtis Kulig were given a unique two day immersion on the innovation and technology behind Nike’s take on bare foot running. [...]
NIKE FREE Run+ 2 City Pack
- Date:
- April 19 2011
This summer, the NIKE FREE Run+ 2 QS collection delivers the sequel to the NIKE FREE Run+ silhouette, bringing a twist to the innovative performance series. Five Free Run+ 2 colorways represent for the running clubs, crews and individuals in New York City, London, Tokyo, Shanghai and Rio de Janeiro. [...]
Designers Talks: Shane Kohatsu
- Date:
- April 13 2011
My favourite maxim? I would say ‘simplify and go’. I mean, for us in the Innovation Kitchen, we’re obsessed with making things better in a new way. And I feel that one of the key enablers to do that – philosophically – is to reduce, to simplify, to get rid of anything that’s not necessary. [...]
Designers Talks: Kevin Hoffer
- Date:
- April 12 2011
The athlete decides. That’s the end-point. You can’t foul an athlete. Too much is on the line. It doesn’t matter the color or the story or what you say. They’re going to put it on and they’re going to use it and they’re going to have a certain response to it. [...]
GYAKUSOU Spring 2011
- Date:
- April 11 2011
In March 2011, NIKE and Jun Takahashi’s GYAKUSOU running line returns for it’s second collection visualizing a reverse engineered aesthetic in the partnership’s quest for total athletic performance. [...]
Most Popular
- CUSTOM DESTROYERS AT BOWERY STADIUM
- Nov. 21 2011
City: New York - An inside look into the Nike+ Fuel Band launch!
- Jan. 25 2012
City: New York - PLAYMAKERS: A$AP CREW
- Nov. 9 2011
City: New York - Nike Air Royalty and Dunk High AC
- Oct. 5 2010
- DAILY DESTROYER: THE REFORMATION GIRLS
- Jan. 20 2012
City: New York - DAILY DESTROYER: VENUS X
- Dec. 31 2011
City: New York - The Aura of Air: Launch of the Air Tailwind 79
- Jan. 25 2012
City: Berlin - Nike SFB
- Jan. 21 2012
- DAILY DESTROYER: JONATHAN FEISOD
- Dec. 23 2011
City: New York